Action against Cyber Theft (ACT) educates and urges consumers to take simple steps to prevent cyber thefts

Bangalore, 20th  March, 2015: DBS Bank India, a part of Asia’s foremost financial services group, today launched ‘Action against Cyber Theft – (ACT)’, a consumer led education initiative. With this series, the bank aims to promote steps that the consumer can take to avoid being a victim of cyber thefts and practice responsible banking.

As a force for good, DBS Bank aims to positively impact communities in which they operate and play the role of a catalyst in solving Asia’s social challenges. In India, cyber thefts continue to remain a challenge for the consumers. Through this endeavor, the educative series will reach out to consumers at multiple touch points – television, print, radio, outdoor, theatres, on-ground activities and digital channels – to inform about cyber thefts. This initiative aims to provide useful resources and information at one click

Speaking on the occasion of the launch, Ms.Sheran Mehra, Head – Group Strategic Marketing & Communication, DBS Bank India said: “With the growing internet penetration and associated technology, consumers are constantly under risk of the evolving nature of cyber crime; in this scenario it is imperative that the consumers are educated and aware. ACT will be a sustained, broad-based initiative to spread the awareness among the consumers and help minimize the risk of cyber theft.”

About DBS 

DBS – Living, Breathing Asia DBS is a leading financial services group in Asia, with over 250 branches across 17 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia.

The bank’s capital position, as well as “AA-” and “Aa1” credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for six consecutive years from 2009 to 2014.
DBS provides a full range of services in consumer, SME and corporate banking activities across Asia. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. These market insights and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our21,000 staff, representing over 40 nationalities. For more information, please visit