MTR, Motorola Moto G, Aachi Masala and Aavin Milk Gain Higher Attractiveness in Region

N. Chandramouli, CEO, TRA,

Bangalore, India, 10th September, 2015: India’s much awaited brand attractiveness barometer, India’s Most Attractive Brands Report, a study measuring ‘attractiveness’ held in brands has been released. Sony leads the South as the Most Attractive Brand gaining two ranks from its All-India ranking, followed by LG that secures 2nd rank in South as well as in the All-India rank. Samsung mobiles ranks 3rd in South and is down two places from its All-India rank. Dell is South India’s 4th Most Attractive brand, up one place and Hewlett Packard secures South India’s 5th position, up three places from All-India rank with Nokia at South India’s 6th position down one place from its All-India rank. Tata is at 7th in the South is down three places and Bata at 8th position is up by six places from its All-India rank.Honda is the 9th Most Attractive Southern brand, down its national ranks by three places and Appleis at 10th in South India up by five places as compared to All-India ranks. The report is launched annually by TRA (formerly Trust Research Advisory), a company of the Comniscient Group, a diversified communications group.

India’s Most Attractive Brands 2015 Report, the second in its series, is the result of comprehensive primary research conducted on the proprietary 36-traits of Attractiveness Quotient of TRA (formerly known as Trust Research Advisory). This year’s study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated 5 million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 180 page, hardbound report is available for Rs. 14000/-.  The South zone cities include Chennai, Bangalore, Hyderabad, Cochin and Coimbatore covering nearly 29% of all the respondents.

N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “South India’s preferences have always been distinct and do not tow the All-India line. While a comparison of the Top 100 in the zone shows small differences and the differences become stark as we study the entire group of 1000 brands. These variances are evident when weighted against the 27 brands appearing in the Top 100 for South India and not in any of the other zone’s Top 100.”Also, South Zone has shown its unique preference like MTR, Motorola Moto G, Hamam, Aachi Masala, Wipro, VKC, Jockey and Aavin Milk features in 100 Most Attractive of South India are not seen in the 100 Most Attractive of the other three zones, he also said.

Among India’s 1000 Most Attractive brands 230 categories were listed. The categories with the maximum brands were Food & Beverage represented by 160 brands, FMCG represented by 145 brands, Automobile represented by 58 brands and Apparel represented by 56 brands.

Some of the important category leaders in Brand Attractiveness nationally are LIC (BFSI), Bharat Petroleum (Energy), Dove (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchenware), Birla Cement (Manufacturing), Bata (Personal Accessories), Salman Khan (Personalities), KFC (Retail), Airtel (Telecom) and Indigo Airlines (Transportation).

About TRA (formerly Trust Research Advisory):

TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 11 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands & India’s Most Trusted Educational Institutes.

About India’s Most Attractive Brands 2015 Report:

India’s Most Attractive Brands 2015 Report (ISBN: 978-81-920823-3-2), the second in the series, is the result of a primary research based on the proprietary 36 Traits of Attractiveness. This year’s research was conducted among 2312 consumer-influencers across 16 cities, and generated nearly 5 million data points and 17,000 brands, making it the most intensive study on Brand Attractiveness across the globe.

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