India’s leading eyewear retailer reveals a contemporary new avatar
1 March 2016: Titan Eyeplus, India’s leading eyewear retail brand, that has been setting benchmarks in the category for innovation, design and retail experience, is re-defining standards once again.
Titan Eyeplus unveiled a new brand logo that has a minimalistic and contemporary look, reflecting a youthful persona of the brand. The brand has also launched a new retail identity that aims to rejuvenate one’s experience of retail in the eyewwear category. The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.
Speaking at the Launch Mr.Ronnie Talati-CEO,Eyewear division, Titan Company Ltd said, “ as a leader in the eyewear category, at Titan Eyeplus wew are constantly striving to ensure we stay ahead of the curve. We are focused on innovating and experimenting in order to make eyewear a more desirable product category and to keep offering our customers a new experience. Our new identity reflects the evolving changes in their lifestyle requirements that will allow people to play with their looks”.
The new identity is designed by Mr.Michael FoleyFounder, Foley Designs, who had earlier made his mark with stunning, contemporary designs that gave Titan company Ltd (erstwhile Titan Industries Ltd) an aesthetic makeover. Speaking of the thought behind the new design he said, “ It has been exciting to be a part of this journey that Titan Eyeplus has embarked upon. The new identity will revolutionize the way consumers experience retail in the eyewear category.”
The New stores showcase a wide range of spectacles from house brands such as Titan,Enigma and Adreno for men and women, and sunglasses from Titan Glares and Fastrack. The Dash range of products caters to kids requirements as well.