India’s largest food brand makes its online debut through Amazon to cater to global consumers

Amazon’s Global Selling program has enabled millions of customers worldwide to experience ‘Made in India’ products 

Bangalore, November 24, 2016: Amazon today announced Amul’s foray into online selling in the US through its Global Selling Program. In line with Amazon’s vision to transform the way India buys and sells, this exclusive association will enable consumers in the US to enjoy Amul’s high-quality products. At launch, Amul is offering Amul Ghee to global customers through Amazon.com. Amul’s Ghee and Gulab Jamun are amongst the best-selling products in the US market with Amul’s Ghee currently being ranked as one of the top SKUs on Amazon in the ‘Butter & Margarine’ category. Going forward, Amul plans to add additional products from its wide product portfolio on Amazon.com

Amazon’s Global Selling Program was launched in India in May last year. It facilitates easy, simple and convenient access for all Indian sellers – including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their ‘Make in India’ products to consumers across the globe. The program has witnessed a 70% increase in seller base as compared to last year with a total of over 18,000 Indian sellers on the platform selling globally across Amazon’s 9 global marketplaces. The program offers a comprehensive end-to-end solution that includes assisting sellers with imaging, logistics, tax advisory and remittance. With over millions of Indian products listed on Amazon’s global marketplaces, Global Sales has expanded selection of popular Indian products into several categories. Currently over 25 million products are listed by Indian sellers.

Amul is one of India’s largest, most loved and trusted food brand which enjoys worldwide recognition and global demand. Through Amazon’s Global Selling Program, ‘The Taste of India’ will transcend geographical boundaries and take its high-quality food products overseas to delight international customers.

Amul has been exporting its products to the USA since last 20 years and has been selling through the traditional retail channel there. We are pleased to partner with Amazon as we mark our entry in the online space in the US and scale our business internationally through Amazon’s Global Selling Program. With this association we are looking to expand our reach to a wider audience in the US and open new doors for our business with online selling. We are positive that our mainstream online US consumers can be seamlessly satiated through our partnership with Amazon.” said Mr. R S Sodhi, Managing Director, GCMMF (Amul).

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We are thrilled to have Amul, India’s most loved food brand, onboard and are excited to help fuel the brand’s growth in the US market by offering unprecedented reach to consumers. Through this program, we will offer Amul an end-to-end solution and help the brand cater to the growing appetite for quality Indian food products amongst global consumers” said Mr. Gopal Pillai, Director & GM, Seller Services, Amazon India.

Jointly owned by over 3.6 million milk producers in Gujarat with a turnover of over 23,000 crore, Amul will venture into the online space in the US by leveraging Amazon’s expertise of more than 20 years. The brand will launch through Amazon’s gold-standard Fulfillment by Amazon (FBA) offering and gradually expand its online business in the US. Fulfilment by Amazon will allow Amul to store its products in Amazon’s warehouses and have Amazon pack &deliver the orders to customers apart from providing customer service and managing returns. As an extension to its existing offline business in the US, Amul is all set to cater to a growing online consumer base through this association.

We are delighted that the Amazon Global Selling program will provide -iconic Indian brands as well as emerging companies- the opportunity to leverage this platform for a larger market access. We have been witnessing an increasing demand for ‘Made in India’ products amongst global consumers across ethnicities. Since its inception last year, our Global Selling Program has grown multifold and now enables over 18,000 merchants to sell their products to millions of consumers across 9 international markets. We are happy to partner the ‘Make in India’ initiatives to create an ecosystem of globally scaling Indian companies,” adds Gopal.

All consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 95 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

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