Bangalore, February 3, 2017: Zeven, India’s very own performance sports brand, announced its partnership with The All India Tennis Association (AITA). This association with AITA, the governing body of tennis in India is a key step taken by Zeven towards achieving its mission of transforming sports in India.

Commenting on the partnership with the AITA, Poojaa Kumar Deepak, Leader – Marketing, Zeven said “ Our research tells us that Tennis is the third most popular sport in the country. With this partnership we aim to deliver our quality product to both the senior and junior teams which in turn we believe will inspire the tennis fans to ” Live To Play”

Speaking about this association with Zeven, Mr. Hironmoy Chatterjee , CEO, AITA announced  “We are happy to announce this partnership with Zeven, after their foray with RCB in the IPL. We are glad both our Davis cup and Fed cup teams will get to use specific product made for the Indian Athlete and Indian climate conditions.