FLF’s flagship brand launches a plush store in Indiranagar
Bengaluru, June 21, 2017: Future Lifestyle Fashions, part of the Future Group company, is a leading apparel company in the country. It has launched a new-age experiential store of their flagship brand Scullers on the 100 ft road (near 12th main), Indiranagar. With more than 100 stores across the country, the latest one spread over 4,100 sq ft and is more spacious and offers some of the most fashionable merchandise, truly making it a shoppers’ paradise and further spreading the brand message of ‘celebrating good life with family and friends’.
The store design exudes the Scullers brand theme. The store dons a great Chino wall showcasing a rich heritage of Scullers chinos and a giant world map that represents Scullers life. The store has been neatly segregated between menswear, women’s, tweens wear and sportswear section giving a holistic experience for all the shoppers.
The brand Scullers, over the years, has come to personify a lifestyle and choices that come with it. The comfortable cotton trouser that aces men’s favourite bottom wear list was introduced to India by Scullers in 1999.
Speaking about the launch Sangeet Kishore, Sr. Brand Manager Scullers says, “The new store has been designed keeping in mind the purpose and theme of Scullers. Through this store, we have created a platform that will help in elevating the shopping experience for our customers. The ambience of the store not only adds to the look and feel of the brand, but also helps customers associate with the collection.”
Situated in the heart of the city, the store has a futuristic design aligned with the theme of the brand. Scullers is an ideal brand for people who wish to lead a good life and explore various facets of life with friends and family. Since its inception in 1999, the iconic brand has earned great loyalty among the audience which can be seen in its undeterred fan following.