Bangalore, June 28th 2017 – Zippo has unified live music fans for decades, empowering punters to show music legends they want more by raising their lighters high. On July 1st, rock on with Zippo at the biggest hard rock and metal music event in India: Bangalore Open Air. The iconic brand will pay tribute to live music with the unmissable Zippo Encore Area and music-inspired memorabilia.
Zippo is the Associate Sponsor of the 6th annual Bangalore Open Air Festival, which is expected to attract over 3000 attendees. Established in 2012, it is India’s premier music festival dedicated to hard rock and heavy metal music. It is powered by the world’s biggest hard rock and heavy metal festival, the Wacken Open Air, held in Germany since 1990.
Talking about the association, Lucas Johnson, Global Brand Manager of Zippo, said, “The encore moment has united live music fans for decades and has become the ultimate fan salute. We’re proud to see our lighters being used as the symbol to call for more great music. Live performance leaves us with lasting memories – none more so than the magic of a sea of lighters being raised in the air for an encore. We’re committed to partnering with the best music festivals around the world to ignite more memorable music experiences. Over the last three years, Zippo has sponsored over 45 festivals, with a combined attendance of over 2 million.”
He further added, “The Zippo Encore area is our space to celebrate our rich live music history and remind passionate live music supporters that some things are worth holding onto! We’ll be keeping the Zippo Encore spirit alive at this year’s edition of Bangalore Open Air. We’re looking forward to seeing all of our Zippo fans there!”
At this year’s Bangalore Open Air, some of the biggest names in music are set to grace the stage including: American death metal Veteran Band Nile as the headlining act; Swiss thrash metal band Coroner; Swedish Black Metal Band Marduk; space-themed extreme metal band Galaxy Crusher and Indian heavy metal band Kryptos, the true spearheads of the Indian metal revolution. This incredible rock and metal line up will no doubt unleash a stream of legendary performances and ensuing encores.
The historic encore moment, considered by music mavens as the ultimate fan salute, dates back many decades. During this time the classic Zippo lighter has become a celebrated piece of musical iconography. From starring on Lynyrd Skynrd’s Turn It Up album cover to filling in for Syd Barret of Pink Floyd’s lost guitar pick, the iconic windproof lighter has cemented itself in rock music history.
Since the first sea of flames was sparked by passionate fans, Zippo lighters have become the ultimate accessory for making a bold statement in music. Head to the Zippo Encore area to celebrate all things live music. Check out the extensive product range and grab a music-inspired Zippo windproof lighter – and get your own Zippo serviced. You can also participate in the Zippo Custom contest and design your own lighter for a chance to have it turned into the real thing. There’s also the chance to win exclusive merchandise when you spin the Zippo Wheel of Fortune.
For those who can’t make the festival, but still want to own a rock icon, Zippo windproof lighters are available on the William Penn Online Shop (https://www.williampenn.net/), 28 William Penn stores and 3 shop-in-shop operations across 10 cities. Choose from an array of new designs available with prices ranging from INR 1500/- to 6990/-.
Rock ‘n’ roll with the times and get the virtual version of the Zippo lighter for free! The popular Virtual Zippo lighter app is free to download from Android and iOS devices and it’s perfect to hold up high when rocking out.
Follow Zippo on Facebook, Twitter @Zippo and Instagram @originalzippo to be kept up-to-date with the latest news, exclusive offers and other exciting announcements about rock’s biggest events and festivals. Remember, those who rock, roll with Zippo!
Bangalore Open Air will be held at Royal Orchid Resort & Convention Centre, Bangalore, India on July 1st 2017. For more information visit the website (http://bangaloreopenair.com/) or connect on Facebook (https://www.facebook.com/BangaloreOpenAir/) or follow on Twitter (https://twitter.com/blropenair).